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Circular Economy
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The Promise of the Circular Economy

The dominant business model of the day has hardly changed since the dawn on the industrial revolution: extract raw materials, produce, consume, discard. Corporate social responsibility initiatives have made a dent in increasing reuse and recycling efforts but typically they are not core to the business. There is rumbling across the electronics sector that this may be changing as the closed-loop circular-economy business model gains momentum among innovative industry leaders such as Apple, Dell, Google and others. Coupled with the disruptive acceleration of technological change, the circular model could replace the linear model faster than you think.

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What You Will Learn

  • What the circular business model is all about and why it’s gaining momentum
  • The seven components of the circular business model that will drive over $1 trillion in new business opportunity
  • Examples and a case study of the business value generated from circular business practices
  • How the circular model is changing product design and procurement practices

Meet the Author

Bruce Rayner is Content Director of SourceToday. For the past 30 years, he has been a keen observer of global business and technology trends with a focus on the electronics supply base and supply chain management. His experience includes staff editor at Harvard Business Review, Editorial Director of Electronics Business magazine and EBN, Director of Thought Leadership at IHS, and Vice President of Consulting and Market Research at Technology Forecasters.

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