Heard in the Channel: Sager Implements 2-D Bar Coding

Distributor is first to fully adopt new ECIA guideline for outbound shipments; plus news from Avnet, TTI

Distributor Sager Electronics has adopted the Electronic Components Industry Association’s (ECIA) two-dimensional (2-D) bar coding guideline. 2-D bar coding embeds product-related information within a square image and only requires one scan to retrieve the data as compared to traditional 1-D bar codes. 

Sager is the first authorized distributor to fully transition to the 2-D bar coding system guildeline on its outbound shipping labels, according to ECIA and Sager.

“We are pleased that Sager Electronics has embraced the ECIA’s newest specification, fully integrating the 2-D bar coding system into its warehouse operations,” says Barney Martin, vice president of industry practices for ECIA. “Through early adoption by Sager and other ECIA members, we are confident the new specification will greatly benefit all participants in the supply chain—suppliers, manufacturer representatives, distributors and most importantly, customers.”

Sager says its investment is already paying off with enhanced quality and information accuracy as well as improved warehouse productivity.

“2-D bar coding provides better product information in a far more efficient manner,” says Merrill Mahoney, vice president of operations for Sager Electronics. “We view 2-D bar coding as another advancement in improving Sager’s ‘Distributing Confidence®’ service model.”

In other news, Rockwell Automation recently honored TTI with a 2013 Supplier of the Year Honorable Mention, recognizing TTI’s overall performance. The award is a first-time win for TTI

“Rockwell Automation is a valued customer partner and we are extremely proud to have received this award that recognizes TTI’s commitment to building and maintaining excellent customer service,” says Don Freeman, vice president strategic accounts for TTI.

And in other industry news:

  • Avnet Electronics Marketing is celebrating its 25th anniversary as a distributor for Power-One, maker of energy-efficient power conversion and power management solutions.
  • ECM-East Coast Microwave Distributors announced a new authorized franchise distribution agreement with Times Microwave Systems Inc. to supply the manufacturer’s line of connectors, cable, and cable assemblies for high-performance reliable RF/Microwave solutions.
  • Arrow Electronics signed a new distribution agreement with Variscite, manufacturer of embedded solutions and System-on-Modules; Arrow will represent Variscite in North and South America.
  • Allied Electronics signed a new distribution agreement with Rittal Corp., maker of enclosures and climate control products.


University of Industrial Distribution
March 9-12, 2014
Indianapolis, Ind.

CARTS International
March 31 – April 4, 2014
Santa Clara, Calif.

We want to hear from you. Send your news to [email protected].


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.