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Renesas Rebrands Its Intersil Products

In February, Renesas closed its $3.2 billion acquisition of Intersil to turn it into a stronger supplier of power electronics for electric vehicles. Now it is winding down the integration process, releasing plans to rename Intersil as Renesas Electronics America next year starting on the first of January.

Starting in January, all new Intersil products, except ones for the defense or aerospace markets, as well as offices located in the United States will be rebranded as Renesas. “We are fully combining our portfolios, technologies and talent to maximize the potential of the acquisition,” said Necip Sayiner, Intersil’s chief and the new president of Renesas Electronics America.

 “With the integration of the Intersil business, we have taken another significant step towards maximizing the full potential of the combined business, providing scale, stability and a comprehensive product mix,” said Bunsei Kure, chief executive of Renesas, in a statement. The company aims to cast itself as more of a global chipmaker than one centered in Japan.

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