Mouser Electronics said on Monday that it would expand its customer service branch in Mexico to better assist with orders, local invoicing and technical support in an increasingly popular locale for manufacturing consumer electronics and other technology.
“Our new, much larger location will accommodate more employees as we triple our staff, up to 42 people,” said Mark Burr-Lonnon, Mouser’s senior vice president of global service, adding the electronics distributor’s business in Mexico has swelled more than 20 percent every year for the last several years. He was not more specific.
The distributor’s hires will include “customer service representatives and technical support representatives to better serve customers throughout Latin America in local languages, time zones and currencies,” said Burr-Lonnon. The enlarged office in Guadalajara will also assist Mouser’s overall marketing efforts throughout the region.
Mexico was the world’s eighth largest producer of electronics in 2016, according to the latest estimates from the government agency ProMéxico. That year, production in Mexico’s electronics industry was $77.5 billion. Major manufacturers investing in the country include Foxconn, Samsung, Sharp, Plantronics, and Panasonic.
Mouser’s business in the region reflects the recent fortunes of the Fort Worth, Texas-based company, a subsidiary of the specialty electronics distributor TTI. Last year, the company reported revenues of $1.34 billion, up 23 percent from $1.034 billion the previous year, according to statistics shared with Source Today.