Heard in the Channel: 5 Tips for Reporting Counterfeits

Power management company Eaton lists key ways to report counterfeit electrical products; plus news from TTI, Digi-Key, and more.

Professionals using electrical products in the field and on the plant floor recognize the growing prevalence of counterfeit electrical products, but they don’t know where to report such incidences, according to a recent survey by power management company Eaton and industry trade group IEC (Independent Electrical Contractors). As a result, Eaton published a set of tips for reporting counterfeit electrical products:  

“Stopping the sale of counterfeit products benefits everyone, which is why it’s important for industry professionals to report suspect products, ultimately inhibiting potentially dangerous components from being sold,” said Tom Grace, brand protection manager, Eaton’s Electrical Sector Americas. “It is crucial to work together to prevent these unsafe counterfeit products from causing harm to people and property.”

For more information, visit Eaton’s site at www.eaton.com/counterfeit.

In other industry news:

  • The TTI Marketing team received multiple industry awards from the Electronics Components Industry Association (ECIA) at its Executive Conference in October. The awards recognized industry branding and marketing campaigns. TTI took top honors in three of the co-op marketing categories: Best Co-Op Marketing for its TE Fix it Fast campaign; Best Integrated Marketing for its TTI Bourns Bowl campaign; and Best Sales Tools—Channel Partner Engagement Program for its Panasonic Join the Association campaign. The distributor also won a People’s Choice Award for Best Brand/Image Digital for its Specialist Digital Comic Series.
  • TTI also announced that its Vice President Total Quality, Kevin Sink, received an ECIA Distinguished Service Award.
  • European electronics distributor Conrad opened its extended logistics centre facilities in November. The German distributor stocks more than 600,000 items and supplies customers throughout Europe.
  • Digi-Key Corp. announce a successful Electronica 2014, noting that booth attendance more than doubled compared to previous events. The distributor also said it gave away more than 12,000 footballs and awarded one lucky attendee a 2014 Tesla Model S.



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