Rutronik Opens U.S. Warehouse, TLC Adds Personnel

Rutronik Opens U.S. Warehouse, TLC Adds Personnel

European distributor’s new warehouse serves customers in the United States, Canada, and Mexico; specialty distributor TLC adds to engineering staff and customer service.

Following the opening of its U.S. sales office in Cleveland last year, Germany-based Rutronik has opened a central warehouse and logistics center in Austin, Texas. The facility will serve customers throughout the United States, Canada, and Mexico.

Rutronik’s U.S. warehouse is linked to the distributor’s global warehouses, ensuring seamless support and supply for customers around the world, the company said. Prior to the opening of the new facility, Rutronik’s North American customers were served from its Ispringen, Germany, warehouse and its logistics hub in Asia.

"Our start in the USA has clearly exceeded our best expectations,” said Jeff Shafer, the company’s vice president, North America. “We have not only convinced the majority of our global customers to also conduct their American business with us, we have also gained numerous new local customers and franchises that align with our supplier linecard in EMEA. Now, with our warehouse implementation, we can provide our customers with a best-in-class quality service.”

In other distribution news, Minnesota-based specialty distributor TLC Electronics announced the expansion of its engineering and customer service teams. The company added a principal application engineer position aimed at expanding the company’s technical resources and services. Jeff Martin joined the company in this role in February, serving as the primary technical face of the company. His responsibilities include working with customers on early-phase design concepts, defining and communicating technical requirements, as well as “ensuring manufacturability,” the company said.

Martin earned his bachelor of mechanical engineering degree from the University of Minnesota and is pursuing a master of electrical engineering degree from Minnesota State University Mankato.

TLC also added three technical customer service representatives to its staff: Gaby Feivor, Lucas Gerstner, and Matt Thorsen.

The appointments follow the announcement earlier this year that Chris Humting joined the company as marketing specialist. The new role is designed to provide a better focus on TLC’s value-added services and franchised lines.

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